Website Audit for healthline.com

Discover what’s stopping your website’s growth and solve it to skyrocket your revenue by 5X! Start solving your website’s problems and explore the unexplored opportunities.

On-Page SEO
67
100
Audit Score

On-Page SEO refers to all measures that can be taken directly within the website in order to improve its position in the search engine rankings. Examples of this include measures to optimize the content & source code, inserting keywords, improve the meta title and description tags.

Google Preview

Passed
Medium Effect

This is an example of what your Title Tag and Meta Description will look like in Google search results. While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Healthline: Medical information and health advice you can trust.

https://www.healthline.com/

We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness.

Meta Title & Description

Passed
Medium Effect

This is the piece of text that represents your content in the search results. It provides the information about the topic and context of your page. It will show up when any user shares your content on social media sites like Facebook or Twitter.

Meta Title & Description

Title Healthline: Medical information and health advice you can trust.
Description We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness.

Meta Keywords

Failed
Low Effect

Meta keywords are present in Meta Tags, it is an effective strategy to do SEO practices. It mainly helps the search engines to recognise your content.

View Keywords

Keywords Missing

Optimal Page Title Length

Passed
Medium Effect

Page Title is important for ranking, which can increase the clickable factors. It is important to consider that search engines only show 60 characters of the title. Try to conclude the whole or the major portion of the title between 60 characters.

Learn More

Optimizing it can help boost your search engine rankings.

Meta Description Length

Passed
Medium Effect

The description is used by search engines to describe your content in the search results. It will give a brief overview to the user about your content. It has a maximum of 156 characters.

View Description

Description We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness.

Keyword Used in Page Title

Passed
High Effect

The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.

Brand in Page Title

Failed
Medium Effect

The best way to spread brand awareness is by putting your brand name in the page title. You can put the name of your brand at the end of the title. It will not spoil the meaning of the title at the same time it will increase brand awareness.

Recommendation

Add your brand/company name at the end of your meta title tag.

Learn More

In case someone is searching for your brand, then this strategy may help your website with discoverability. You can mention your brand name at the end for your title tag, About Us page, and Contact pages.

Keywords in Meta Description

Passed
Medium Effect

By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

Recommendation

A good description tag must include:
1. Description length must be below 156 characters.
2. Incorporate the keywords on which you wish to rank.
3. Always be clear about your targeted audience.
4. Do not use the same description for any other page.

Optimal Use of Keywords in H1 Tags

Passed
High Effect

H1 Tags also contribute in improving ranking and an effective SEO practice. It can help keep the attention of your targeted audience on your site.

Learn More

Due to their larger size on the page, H1 tags draw direct attention from your audience. Search engines will often take the H1 tag from your page and use it in the search results. In such cases, H1 tags with relevant keywords perform best.

Your Website Headings

Subheadings
  • H2

    Explore By

    THIS JUST IN

    MORE TOP READS

    MORE TOP VIDEOS

    Health Conditions

    Product Reviews

    SPOTLIGHT

    Explore Our Sponsored Topics

  • H3

Keyword Consistency

Passed
Medium Effect

Ensure to use the keywords evenly all over the page. It must include title tag, description tag, image alt attribution, page URL, anchor texts of inbound and outbound links.

Keywords Frequency Title Description <H>
Health 16
Healthline 7
View 5
medical 5
Topics 4
Care 4
Mental 4
Find 4
Media 4
additional 4
information 4
Conditions 3
Cancer 3
Multiple 3
Sclerosis 3

Keywords in Image Alt Attribute

Failed
Low Effect

The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in site SEO of your keywords, as search engines are also AI, which use that text to understand the image.

Learn More

Correctly describing your images using keywords helps visually impaired people using a text reader app to browse the web.

Alt Attribute

Failed
Medium Effect

This tag describes your visually impaired audience to understand the image. The audio search results of the search engine will read this Alt Attribute. You can add these tags using any SEO plugins, if your site is on WordPress.

Learn More

An Alt Attribute (alternative text) is a descriptive text added to an HTML image tag. It provides a brief description of the image content, enabling screen readers and search engines to understand the image's meaning for accessibility and SEO purposes.

WWW Resolve

Passed
High Effect

Search engine is an Bot and runs to understand certain algorithms. The search engine will consider abc.com and www.abc.com different. www resolve can help you to get rid of the penalty for duplicacy.

Robots.txt

Passed
High Effect

In order to execute the indexing process, the special robots of search engines crawl through the web pages, but sometimes it may slow your pages. The Robots.txt file restricts or sets guidelines for the crawlers.

Learn More

Robots.txt is a text file on a website that provides instructions to web crawlers and search engine bots regarding which pages and directories they are allowed or disallowed to access and index. It helps control how search engines interact with a website's content. You can test your robots.txt file to see if it’s blocking your site from being crawled using Google's Robot.txt Tester.

Sitemap.xml

Passed
Medium Effect

This is to assist search engines to navigate through the various pages in your site. Site is generated automatically, if you are using any SEO plugin on your WordPress. Along with WordPress, Joomla and Drupal also have plugins or addons to create an automated sitemap.

Learn More

You can use a free service like XML-Sitemaps to create a sitemap.xml file.

Open Graph

Passed
Medium Effect

Open Graph tags are mostly used to control the link and URLs shared on social media sites. You can control what the content will be, when the link is shared, along with how it should be shown.

Learn More

Open Graph is a protocol developed by Facebook that allows website owners to control how their content appears when shared on social media platforms. It enables customizing titles, descriptions, and images for better presentation and engagement when links are shared on platforms like Facebook and X (Twitter).

Open Graph Result

Based on the raw tags, we constructed the following Open Graph properties
og:title Healthline: Medical information and health advice you can trust.
og:description We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness.
og:url https://www.healthline.com
og:image https://assets.healthline.com/content/hl_sharing_v2.jpg

Schema Markup

Failed
Medium Effect

This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.

Learn More

You can learn how to use schema by Schema.org. Additionally, you may verify your website’s schema with Google's Structured Data Testing Tool.

Your Website Schema Markup

The schema markup for Webpage, hentry, and Website has been excluded due to their basic nature. To achieve optimal results, refer to Schema.org to find the appropriate markup.

Sufficient Page Content

Failed
Low Effect

The crawlers of search engines always look over useful contents, which are relevant and unique. Search engines consider such content as complete and can fulfill the search intent. According to the data presented by SEMRush, average pages that rank on the top of Google search results are approximately 1890 words.

Link Analysis
50
100
Audit Score

Link analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking. Backlink analysis is like the SEO version of going to the doctor for a check-up. You should do it regularly to ensure everything is in order, but you also do it when you notice something is wrong.

User Experience
50
100
Audit Score

User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.

Mobile Friendly

Failed
High Effect

Mobile-friendly websites serve to enhance user experience and accessibility on smartphones and tablets. They ensure content is easily navigable, loads quickly, and remains readable without zooming. This fosters user engagement, boosts search engine ranking, and accommodates the growing trend of mobile web browsing, catering to a wider audience.

Learn More

Use Google's Mobile-Friendly Test Tool to learn how to make your website more mobile friendly.

Mobile Compatibility

Failed
Medium Effect

Ensure your site is free from embedded objects such as Silverlight, Java, or Flash. You can use them only in case of specific enhancement. It will make your site compatible for all devices.

Favicon

Passed
Medium Effect

Favicon is the small icon of the business or website, it increase the brand visibility. Consider adding Favicon, as it will help the user to bookmark your page.

Custom 404 Page

Passed
Medium Effect

A generic “Page Not Found” error can spoil the user interest and they click away from your website. To encounter that, use a custom 404 page gives a better user experience. It will keep them engaged..

Web Performance
64
100
Audit Score

Web performance refers primarily to the speed at which a website loads. This is important because shorter load times improve the user experience for your site on all internet connections.

Page URL

Passed
Medium Effect

Keep your URLs short ( less than 15 characters ) and avoid long domain names when possible. A descriptive URL is better recognized by search engines.

Learn More

A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Page URL Length

We've identified that the URL length is 10 characters

Page Size

Passed
High Effect

Page size affects the speed of your website , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.

Recommendation

Use images with a small size and optimize their download with gzip. Use minified javascript and minified css files in the page to reduce page size.

Page Size

We've identified that the Page size is 186 KB

Google Page Speed

Failed
High Effect

The page speed can decide a whole lot of things. A higher loading time can give the user a chance to switch to a different site having similar information. This factor is vital for the SERP ranking.

Learn More

Google can help you to determine you page speed, visit Page Speed Insights Tool. There are other sites which you can use, GTmetrix and Pingdom.

Page Speed Results

About 50% of website visitors are likely to exit a site if the page doesn't load within a span of 3 seconds.
60 / 100
Desktop Speed
Lab Data
First Contentful Paint
Speed Index
Largest Contentful Paint
First Meaningful Paint
Time to Interactive
Cumulative Layout Shift
Opportunities
Opportunities Estimated Savings
1 Eliminate render-blocking resources
2 Reduce unused JavaScript
3 Reduce unused CSS
4 Defer offscreen images
About 50% of mobile site visitors are likely to exit a site if the page doesn't load within a span of 3 seconds.
29 / 100
Mobile Speed
Lab Data
First Contentful Paint
Speed Index
Largest Contentful Paint
First Meaningful Paint
Time to Interactive
Cumulative Layout Shift
Opportunities
Opportunities Estimated Savings
1 Eliminate render-blocking resources
2 Reduce unused JavaScript
3 Reduce unused CSS
4 Defer offscreen images

Browser Caching & Compression

Passed
Medium Effect

Your site has very little time to impress the user; if that time is wasted on loading then the chance gets lower. The technology of Browser Caching and Compression will increase the speed of your site.

Learn More

You can learn more about this technology from Google's Page Speed Documentation or from GTmetrix Browser caching knowledgebase.

GZIP Compression

Passed
Medium Effect

Heavy and bigger files are the main huddle, it makes your site load slower. GZIP Compression will compress the files and allow a faster network transfer. It can significantly reduce the size by 30% and less for all webpage and web files.

GZIP Test Results

GZIP Compression is enabled. Your webpage is compressed from 186 KB to 42 KB

Embedded Objects

Passed
Low Effect

Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines.

Iframe

Failed
Low Effect

Iframes can cause problems on your web page because search engines will not crawl or index the content within them. Avoid Iframes whenever possible and use a Noframes tag if you must use them.

DOC Type : <!DOCTYPE HTML>

Passed
Medium Effect

DOC Type is not an SEO factor, but it is checked for validating your web page. So set a doctype at your html page.

Depreciated HTML Tag

Passed
Medium Effect

Older HTML tags and attributes are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

Inline CSS

Failed
Medium Effect

Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Inline CSS Results

Oops! 11 Inline CSS found
Inline CSS
1 <iframe title="GTM-noscript" src="https://gtm-server.healthline.com/ns.html?id=GTM-MB6365D" style="display:none;visibility:hidden;width:0;height:0"></iframe>
2 <svg style="display:none"></svg>
3 <span style="transform:scale(1) translateY(0px)" class="css-qzkqso"></span>
4 <span style="transform:rotate(0deg)" class="css-wyg90z"></span>
5 <span style="transform:rotate(0deg)" class="css-wyg90z"></span>
6 <span style="transform:scale(1) translateY(0px)" class="css-m8s3k4"></span>
7 <div style="opacity:1" class="css-1wyiq3l"></div>
8 <span style="font-size:0;line-height:0"></span>
9 <span style="font-size:0;line-height:0"></span>
10 <span style="font-size:0;line-height:0"></span>
11 <span style="font-size:0;line-height:0"></span>

Internal CSS

Failed
Medium Effect

Internal css is the css code which resides on the html page inside style tag. Internal css increases loading time since no page caching is possible for internal css. Try to put your css code in an external file.

Internal CSS Results

Oops! 2 Internal CSS found
Internal CSS
1 <style data-emotion="css t143ak 1p4nzih 1acbpvw">@-webkit-keyframes animation-t143ak{from{rotate:none;}to{rotate:45deg;}}@keyframes animation-t143ak{from{rotate:none;}to{rotate:45deg;}}@-webkit-keyframes animation-1p4nzih{from{rotate:45deg;}to{rotate:0;}}@keyframes animation-1p4nzih{from{rotate:45deg;}to{rotate:0;}}@-webkit-keyframes animation-1acbpvw{0%{opacity:0;}100%{opacity:1;}}@keyframes animation-1acbpvw{0%{opacity:0;}100%{opacity:1;}}</style>
2 <style>.css-5r4717{cursor:pointer;text-decoration:none;border-color:currentColor;color:#02838d}.css-5r4717:hover{color:#db1f88}.css-5r4717:hover img,.css-5r4717:hover .image{opacity:0.8}.css-5r4717:hover svg{fill:currentColor}.css-5r4717:active{color:#9b1561}.css-yvmi2y{cursor:pointer;text-decoration:none;border-color:currentColor;color:#02838d;color:inherit}.css-yvmi2y:hover{color:#db1f88}.css-yvmi2y:hover img,.css-yvmi2y:hover .image{opacity:0.8}.css-yvmi2y:hover svg{fill:currentColor}.css-yvmi2y:active{color:#9b1561}@keyframes animation-b7n1on{0%{transform:rotate(0deg)}100%{transform:rotate(360deg)}}.css-a10gts{display:flex;flex-direction:row;align-items:center;position:absolute;bottom:0;right:0}.css-79elbk{position:relative}hr{box-sizing:content-box;height:0;overflow:visible}pre{font-family:monospace,monospace;font-size:1em}a{background-color:transparent;-webkit-text-decoration-skip:objects}a:active,a:hover{outline-width:0}abbr[title]{border-bottom:none;text-decoration:underline;text-decoration:underline 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Fallback",sans-serif;font-weight:bold;font-size:24px;line-height:30px;margin-bottom:15px;margin-top:30px}h3,.h3{font-weight:bold;clear:both;font-family:"Proxima Nova","Proxima Nova Fallback",sans-serif;font-weight:bold;font-size:20px;line-height:26px;margin-bottom:15px;margin-top:30px}h4{font-weight:bold;font-size:17px;line-height:26px;margin-bottom:15px;margin-top:20px;font-family:"Proxima Nova","Proxima Nova Fallback",sans-serif;font-weight:bold;font-size:18px;line-height:26px;margin-bottom:15px;margin-top:20px}hr{border:none;border-top:1px solid #dcdbdb;line-height:0;margin-bottom:20px;margin-top:30px}img{-webkit-user-select:none;-moz-user-select:none;user-select:none;max-width:100%}iframe{max-width:100%}li{font-size:17px;line-height:26px;margin-bottom:8px}ol.hl-long-line > li,ul.hl-long-line > li{margin-bottom:15px}p,.p{margin-bottom:20px;margin-top:20px;font-size:17px;line-height:26px}ul{list-style-image:url("data:image/svg+xml,%3Csvg width='10' height='10' 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Website Tracking
0
100
Audit Score

Website Tracking is one of the most crucial elements of a website audit. It helps you understand the behavior of the visitors, particular specifications such as age and gender, or how they got to know about your website and much more. By understanding where you stand in front of your visitors, you can improve your content and its delivery before your target audience.

Google Analytics / Tag Manager

Failed
High Effect

Google Analytics and Google Tag Manager are two essential marketing tools. They assist in tracking how many people visit your site, what they do on it, and how much time they spend on it. You can also evaluate marketing data more effectively with this precise data collection.

Learn More

You can set up both Google Analytics and Google Tag Manager to help you collect valuable insights about your website’s traffic.

FB Pixel

Failed
Low Effect

The Facebook Pixel is a piece of code that you may place on your website. It aids in determining the performance of your Facebook ad campaigns by tracking the actions users take on your site and on Facebook. This code can be used to track events such as pageviews.

Learn More

To learn more about the Meta Pixel and using Facebook for advertising, you can visit Facebook Business

Web Security
100
100
Audit Score

Securing a website from malfunctions, phishing, cyber crimes, or cyber-attacks to prevent data loss for the company or its clients is known as web security. Regularly scanning a website for vulnerabilities or conducting security tests is essential to safeguard against theft or loss caused by digital hackers.

HTTPS

Passed
High Effect

It is directly associated with the security of your site, and for the audience. It will keep your site free from attacks and the audience find the sites safe, which are having SSL certificates.

Learn More

Secure Sockets Layer (SSL) is an extra layer of security for your website. Having an SSL certificate ensures that confidential information like passwords, credit card details, and other sensitive information gets encrypted before reaching the server.

HTTPS Test Results

We've identified that the site is running on https://www.healthline.com/.

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